HomeEntertainment & MusicMovie100 years of MPA, 100 years of Transatlantic Cooperation (4)

100 years of MPA, 100 years of Transatlantic Cooperation (4)

Date:


August 11, 2022

Towards Postwar Renewal… Aboard a Scooter

“Birthdays aren’t necessary once you don’t have an actual id.” – from the film Laborious Boiled, directed by John Woo

Ahhh, the Vespa. So sensible. So cute.

Italy’s postwar scooter sensation symbolized innovation and magnificence within the face of adversity – and by no means extra so than when being pushed by Audrey Hepburn.

When Hollywood studios began postwar manufacturing in Europe, they joined forces with a wealth of native tradition and expertise, giving a great addition to European economies with optimistic tales and pictures of rejuvenation.
Top-of-the-line-remembered classics shot in Italy within the decade after the battle was certainly Roman Vacation (1953, Paramount Footage), that includes Hepburn’s character Princess Ann navigating the streets of Rome on the enduring Piaggio-manufactured scooter, with Gregory Peck as Joe Bradley hanging on behind.

Rome, July twenty fourth 2022: On a heat summer time night time, 700 folks got here to the Through Veneto to get pleasure from a particular screening of the 1953 Paramount blockbuster Roman Vacation.

Filming befell solely within the metropolis of Rome and within the well-known Cinecittà studios. The romantic comedy options lots of Rome’s most iconic vacationer sights and – phrase has it – helped promote greater than 100,000 scooters (see right here). And the movie stays beloved by Romans to this present day, as evidenced by the tons of who not too long ago braved the July warmth for an out of doors screening organized by the Fondazione Cinema per Roma.

A dozen years after Roman Vacation, The Sound of Music (1965) turned a sensation for 20th Century Fox, sparking one of many world’s most sturdy legacies of movie tourism.  And people have been however two memorable drops in a really deep properly of postwar creativity, innovation, and funding in movie and tv.  For instance, the Cannes competition that the MPA had tried to assist launch in 1939 got here roaring again in 1946, joined in 1951 by a brand new US-supported competition in West Berlin – immediately’s Berlinale.

Audrey Hepburn and Gregory Peck on the set of Roman Vacation on the Cinecittà studios

Movie and tv have been essential to the postwar rebuilding of Europe, each culturally and economically, and inward funding movies and movie tourism performed an element in that a lot bigger story. And comparable contributions proceed to this present day. For instance: The HBO sequence Recreation of Thrones attracted 350,000 international vacationers to Northern Eire in 2018, who spent greater than £50 million at varied sights across the Irish north coast and the capital, Belfast (see right here).
Netflix produces many beloved TV reveals in Europe and is now additionally selling excursions of the filming areas in London, Paris and Madrid (see right here).

Tourism is simply the tip of the iceberg, in fact: In line with a examine by Ernst & Younger, Europe’s inventive sector represented 4.4% of EU GDP by way of complete turnover in 2019, with turnover of €643 billion and a complete added worth of €253 billion.

You could possibly name {that a} completely happy ending… but it surely’s actually solely the start.

Images:
1) Roman Vacation film posters: courtesy of Paramount Footage
2) Screening of Roman Vacation in Rome: courtesy of Fondazione Cinema per Roma
3) Audrey Hepburn and Gregory Peck on the set of Roman Vacation: courtesy of Cinecittà studios

LEAVE A REPLY

Please enter your comment!
Please enter your name here