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Freeze Body: How a single photograph of Jennifer Lopez in a inexperienced gown kickstarted Google Photos


It was the gown that helped kickstart a billion-dollar web empire.

Jennifer Lopez’s daring inexperienced Versace gown, worn to the forty second Grammy Awards in 2000, is a mainstay within the trend corridor of fame for an excellent cause.

When the ‘Jenny From the Block’ singer arrived on the annual music awards present in the beginning of the brand new millennium, pictures of her plunging neckline fairly actually broke the web.

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Jennifer Lopez in Versace on the forty second Grammy Awards in 2000. (Getty)

J.Lo’s iconic gown was held along with trend tape and impeccably showcased the then 31-year-old’s well-known curves.

Photos of the singer and her eye-catching Versace robe have been briefly flashed on tv channels airing the Grammys crimson carpet arrivals.

Inside moments, Google – which was solely two years previous on the time – was inundated with search requests for extra pictures of J.Lo within the gown.

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A lot so, the web big really struggled to maintain up with the search visitors. This unprecedented demand for a star snap marked the start of Google Photos.

“Individuals wished extra than simply textual content. This primary grew to become obvious after the 2000 Grammy Awards, the place Jennifer Lopez wore a inexperienced gown that, properly, caught the world’s consideration,” former Google CEO Eric Schmidt stated in 2015.

“On the time, it was the most well-liked search question we had ever seen. However we had no sure-fire means of getting customers precisely what they wished: J­.Lo sporting that gown. Google Picture Search was born.”

The well-known gown helped kickstart Google Photos. (WireImage)

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On the time, Google may solely actually provide textual content hyperlinks to customers on its touchdown web page. However J.Lo’s jungle inexperienced gown proved {that a} image is value a thousand phrases. Or on this case, tens of millions.

In July 2001, Google Photos was formally launched to the web world. It provided 250 million photos, a mere drop within the ocean to the billions circulating Google Photos right now.

The launch did not occur in a single day, however Google executives have lengthy admitted that J.Lo was the explanation behind the lightbulb concept.

On the time, it was the most well-liked search question we had ever seen

“It is utterly true,” Cathy Edwards, director of engineering and product for Google Photos, instructed GQ in 2019.

“However it is usually not the case that this occurred and the following day we stated, Oh, we must always construct a picture search engine! Everybody there on the time was like, after all we have to construct a picture search engine, however they weren’t certain how a lot precedence to provide it.”

Over 22 years later, persons are nonetheless looking ‘Jennifer Lopez inexperienced gown’ each day.

Talking with Vainness Honest in regards to the frenzy her gown induced 20 years earlier, J.Lo stated the style second nearly did not occur.

In 2019, J.Lo recreated the popular culture second on the Versace runway. (Getty)

“It was a last-minute factor that induced a sensation that was surprising,” she stated.

When requested by E! Information how she felt in regards to the cultural impression of her Versace gown, the popstar joked she had by no means been correctly compensated for it.

“I heard that, who knew?!” she stated. Earlier than including about not getting royalties:  I am a little bit bit upset about it. I am certain Versace’s in on it as properly.

In 2019, nearly 20 years after she first wore the Versace frock, J.Lo delighted followers by sporting it to Versace’s Spring 2020 present at Milan Vogue Week.

The Marry Me star slipped into the inexperienced robe and recreated the enduring popular culture second, successfully breaking the web as soon as extra.

“The second time I wore it and walked on the market, it was such an empowering factor,” she instructed Vainness Honest.

“Twenty years had passed by, and I feel for ladies, understanding you possibly can placed on a gown 20 years later – it resonated. It was like, ‘Sure, you understand, life isn’t over at 20!'”

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