GMG’s Solar & Sand Sports activities has kickstarted its Again to College marketing campaign with the message that sport isn’t just about successful – it’s about having enjoyable.
The #MakeSportsFun idea encourages kids and younger adults to alter the that means of victory and empowering them to outline what victory means to every one in every of them.
Speedy societal and technological developments imply that kids are rising up in an more and more aggressive world. The stress to excel in each sphere is intense.
Dad and mom, typically unconsciously, impose their aspirations and goals on their kids to attain. That, mixed with the societal stress to “slot in” by their friends, amplified by social media, shapes their conduct in direction of sport as an added stress.
What was as soon as imagined to be enjoyable has become yet one more collection of validation, the place achievement outweighs enjoying sports activities. Which is why a staggering 70% of kids stop sports activities by the age of 13.
Videogames nevertheless, are a complete different ballgame. With videogames, youngsters are allowed to fail with out the ever-watchful eye of their mother and father. They’ve extra enjoyable participating with a sport when there’s much less exterior stress and judgement.
No real-world penalties for shedding or failing. They get to make errors, fail, and check out once more. Independently.
They’re actually free to have enjoyable on their very own phrases. Bringing the judgement-free, light-hearted enjoyable of video video games into the world of sports activities is what this Again to College marketing campaign intends on doing.
“According to our efforts to continuously push the boundaries in delivering distinctive buyer experiences, this yr’s Again to College marketing campaign guarantees to be totally different and redefine the dialog of what validation means in sports activities, bringing again the enjoyable and pleasure into sport. The target is to encourage kids to get pleasure from sports activities as a lot as they get pleasure from video video games. We have now finished that by making a world the place actual sports activities and parts from video video games come collectively for youngsters to get pleasure from. We would like kids to actually be happy and revel in themselves enjoying the sports activities they like.” defined Mohamed Bodiat, Senior Vice President Manufacturers – Sports activities at GMG.
The wide selection of clothes, attire and equipment featured within the Again To College visuals embrace among the foremost international manufacturers resembling Nike, Adidas, Speedo, and Puma. Past clothes, Solar & Sand Sports activities additionally gives athletic gear for swimming, yoga and far more.