HomeEntertainment & MusicMovie‘Home Of The Dragon’ Pulls In 2.6M U.S. Streaming & Linear Households...

‘Home Of The Dragon’ Pulls In 2.6M U.S. Streaming & Linear Households – Deadline


Natch, HBO and HBO Max had successful on their arms with the premiere of Home of the Dragon, which in Samba TV measure U.S. households delivered 2.6 million. That’s one of the best viewership of any premium cable or streaming premiere year-to-date per Samba.

Be aware these are the primary numbers had been seeing for the George R.R. Martin Sport of Thrones spinoff and the figures which HBO are releasing later are sure to be larger. How’s that? As a result of Samba TV solely measures 3M Sensible TV houses, not cell. Samba clocked Home of the Dragon viewing throughout its preliminary six hours, between 9 PM/ET and three AM/ET on each conventional linear HBO and HBO Max.

Again in January, HBO mentioned that the Season 2 premiere of Euphoria starring Emmy winner Zendaya pulled in 2.4 million viewers throughout all its platforms in its Sunday evening debut, saying it was the strongest digital premiere efficiency of any HBO episode on HBO Max for the reason that streaming service’s launch final Might.

Be aware that same-day determine beats the HBO Max weekend protection of a few of the day-and-date theatrical motion pictures throughout WarnerMedia’s experiment final 12 months, i.e. Surprise Girl 1984 (2.2M in its first weekend), Dune (1.9M), Conjuring 3 (1.6M) and Many Saints of Newark (1M). However notice these figures excluded HBO linear as these pics solely hit HBO Max.

Samba TV additionally says that Home of the Dragon exceeded preliminary same-day viewership of Netflix’s tentpole sequence Stranger Issues (1.2 million U.S. family viewers streaming in its first day), greater than doubling similar day viewership for its season 4 premiere earlier this summer time.

Increased earnings households over-indexed watching episode one among Home of the Dragon with the $125K-$150K group over-indexing by the very best margin (+23%) adopted by the $200K+ group (+21%). Gen-Z (Adults 20-24) and millennials (Adults 25-34) each over-indexed in viewership by 4% and 1%, respectively.

Ashwin Navin, Co-Founder & CEO, Samba TV beamed, “HBO has as soon as once more tapped into the magic of  Sport of Thrones with its spinoff sequence, Home of the Dragon. Diehard GoT followers have been eagerly anticipating extra from the franchise they usually turned out in power for Home of the Dragon, with the HBO program producing the most important single day premium cable or streaming viewership premiere in 2022. Greater than doubling preliminary same-day viewership of Netflix’s Season 4 premiere of Stranger Issues, the Sport of Thrones prequel recaptured the fireplace of HBO’s unique masterpiece in an enormous means. The following problem, and the true alternative for HBO within the coming weeks, is to develop viewership past the passionate built-in fan base. Simply as Stranger Issues’ most up-to-date Season 4, Quantity Two drop surpassed its Quantity One viewers, HBO should look to revolutionary advertising and marketing that drives incremental viewers progress to interrupt via at this time’s saturated content material market.”

As Deadline beforehand talked about, HOTD was the most important advertising and marketing marketing campaign ever for HBO at over $100M in media worth. 


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