Cinema Victoria is positioned in Cluj-Napoca, the most important metropolis in Transylvania and the second in Romania. The cinema is a part of a historic constructing inbuilt 1927 and is positioned within the proximity of the Nationwide Opera. It has an uninterrupted cinema exercise because the starting. Right this moment, when it’s getting nearer to its 100 Anniversary, the 300 seats corridor retains the allure and the elegant vibe of the previous instances.
Our intention is to draw a really various viewers with a give attention to the younger era. So as to take action, we’re internet hosting many festivals, preview screenings and particular occasions that all the time assure a various and invaluable programming arousing the curiosity of our viewers. For the youthful ones, we collaborate with many colleges and educative organizations as a way to create particular programmes for them.
Though the cinema solely has one corridor, there are no less than 4 or 5 totally different screenings per day. Because of the multiplexes current within the metropolis, Cinema Victoria misplaced numerous the viewers because the younger individuals redirected in direction of this feature and different segments of viewers forgot concerning the conventional cinemas. The most important problem 10 years in the past, in 2011, once we took over the cinema, was to convey again our viewers and entice the younger generations by creating totally different approaches and involving colleges.
The primary initiative was EDUCATIFF that was one of many initiatives solely introduced throughout Transilvania Worldwide Movie Competition (TIFF), nonetheless we prolonged the academic initiatives throughout your entire yr. We additionally prompt to the opposite movie festivals to incorporate this part of their initiatives.
In 2015 we created a partnership with a cultural NGO and the native authorities to focus on 4 totally different colleges with a giant share of youngsters with behavioural issues. The venture referred to as “On the cinema I change into any person” introduced each month an academic film adopted by discussions directed by a psychology skilled and a trainer. The entry was freed from cost. The academics gave us a really constructive suggestions, mentioning that behaviour enhancements had been notable. This initiative was lively till 2019 and we intend to retake it sooner or later.
We launched one other fascinating venture that elevated our viewers. We created the 1:00 PM screening that is freed from cost for senior individuals, youngsters and college students. This screening has a vital function in our advertising and marketing technique as we see numerous the members of the family collaborating along with the family members and afterwards they return to the cinema for various different occasions. We observed good enchancment for the three:00 PM screening and in addition they’re collaborating in our particular different occasions reminiscent of dwell live performance.
One of many largest achievements that my crew and myself are very happy with, is that we managed to convey again the viewers within the final years, and this cinema grew to become a highly regarded gathering place particularly for the younger audiences. On different facet it was an excellent success to see the older individuals coming and having fun with our screenings and seeing them as loyal prospects with a powerful behavior to return weekly on the cinema.
The most important challenges we nonetheless must overpass are, on one facet, educating the viewers in embracing the European and nationwide movies and, on one other hand, to have the ability to rework in “blockbusters” the nationwide productions which can be so appreciated on the worldwide festivals however nonetheless not appreciated at their true worth by the nationwide public.
Final however not least, belonging to Europa Cinemas community has offered us numerous status and in addition retains us evolving each day in our various programming.
Gabriela Bodea, supervisor of Cinema Victoria
Discover out extra about Ioan Șteopoaie, Cinema Victoria Ambassador right here:
Romania – Ioan Șteopoaie