Sweden boasts extra streaming subscriptions than ever, Mediavision reveals

26/08/2022 – In the course of the previous quarter, Swedish family penetration for paid streaming providers amounted to 61%, leading to a major 5% improve on 2021 figures

Regardless of rising financial considerations and an unsure future, Sweden holds extra streaming subscriptions than ever, Mediavision has revealed. The unbiased evaluation and consultancy agency has been observing how the marketplace for TV and streaming in Sweden is being affected by households’ growing considerations concerning the financial system. The report revealed on 24 August reveals that, in the course of the previous second quarter of the yr, Swedish households are persevering with to pay for his or her streaming subscriptions and that the market is rising in keeping with the overall pattern, leading to a file quarter for the paid streaming market.

Intimately, family penetration for paid streaming providers – together with the likes of Viaplay, Cmore and Netflix – amounted to 61%, which marks a major improve of 5% in comparison with the identical interval in 2021, together with “a constantly steady development charge”. Development can also be famous by way of the variety of subscriptions per family, also referred to as stacking. At the moment, a subscribing family pays for two.2 providers, on common. Which means 600,000 new streaming subscriptions have been added because the similar interval final yr. In gentle of those optimistic numbers, the Swedish paid streaming market is now approaching 6 million subscriptions.

“Mediavision has additionally in contrast how Swedish households acted in earlier durations of financial turmoil. In the course of the monetary disaster of 2008-2009, households primarily paid for conventional pay TV, because the streaming market was nonetheless in its infancy. Even throughout this era, growing curiosity in pay TV was famous. The variety of paying households elevated, as did the typical family expenditure, although not by a lot,” the official press launch highlights.

“Opposite to what many gloomy headlines have warned us about in current occasions, Mediavision’s evaluation reveals that households worth their streaming subscriptions extremely. They don’t appear to be ready to chop again on that expenditure for the time being. Nor can we see any indicators of this when contemplating the households’ future buy plans and probably deteriorated funds. Quite the opposite, our figures present that households plan to accumulate much more streaming providers. Development is anticipated to be pushed primarily by current streaming households that purchase extra providers. The scenario may, after all, develop into worse, however as issues stand proper now, it isn’t primarily streaming providers which can be threatened by deteriorating family funds,” commented Marie Nilsson, CEO of Mediavision.